The keyword - optimization
Let's start with the fact that there are two main factors affecting the presence of your website in search results:
LINKS and THE CONTENT OF YOUR WEBSITE
So far the opinions as to which one is most important have been divided. Howeverbasis for your website positioning is its optimization - everything starts and ends right here.
As the name itself shows - it means adjusting the elements of your website to the requirements of the search engines while maintaining functionality for the user because in the entire process of positioning, it's the users and their behaviour that should be the most important to you.
SEO Hero in practice
The list of basic elements on your website that affect the visibility in the net:
Keywords in the content
Do you expect the presence in the search results for phrases that- in your opinion- will cause (user) traffic? Make sure that these words are included in the content of your website . Google indexes and examines thoroughly the content - this is what mainly influences how robots and algorithms "see" your site,
Do not overdo it in the other direction. Inserting important phrases in every sentence may cause the so-called overoptimization, which would result in the adverse effect.
If in your assumption there are a lot of keywords - it's most important to sort them out, place them on many but not on one subpage and exposing the most significant ones in the text (bold, italic, headers).
Titles and metadata
The presence of keywords in the page title is very important. Here you have to find a compromise between your choice of these words and their usability for the users viewing your page. A well matched title of the webpage appears in the search results and its content determines whether the user will select just your website. it's a bad practice to stuff important phrases at a push.
The description of the page, just like the title, may be found in the results of Google. It is worth smuggling in suitableCTA (Call To Action), Which has got a major influence on CTR (Click Through Rate) - that is the ratio of views of your page to the amount of clicks. Believe me, if wish you had the highest CTR, this is what SEO Hero like the most.
Headers
Treat your website like a document with a defined structure. it's the easiest to achieve through appropriate choice of the headers and including your keywords in them. Make sure that the most significant headers highlight the main contents, keep the hierarchy - if you already adjust the headers, don't exclude them from the main page or the subpages.
it's also not about placing only the keywords in the headers. The website is for users, so use full sentences and different forms of the keywords.
The ratio of the content to code
If you believe that a few sentences on each subpage are going to define your site- you are wrong. Working on texts is long and tedious, but brings on incredible results. You need to see to it, especially when your website is full of "fireworks" and graphic content. The ratio of content to the code needs to weight in favour of the former. In addition, I'll give away the secret weapon which SEO Heros use:
Do you want to saturate your website with a bigger number of keywords? Add much more text and you'll decrese the so-called Keyword Density (the density of the keywords in the text). If you think you've added enough text, add twice as much!
Internal links
Use internal links. it's not only about the presence of the menu on your website. it's worth using links to other pages that allow robots to understand what a particular subpage is about and which words the page includes are the most important. Internal linking transmits power (some people call it juice, you can call it what you want) to the other sections of your site, thanks to which you'll ensure the visibility of not just the home page in the search engines.
The working speed of the website
The speed of the site is one of the main ranking factors - so the same as its adjustment for viewing on mobile devices. You do both of these things to take care of the user, so in addition to a couple of extra points in the Google ranking, you'll gain the affection of common mortals. Do you want to check the condition of your site? There you go: Google Speed Test, Mobile Friendly Test.
Thanks to hundreds of training hours in secret bases SEO Heros will help you get the result close to 100/100!
Include Keyword Synonyms in H1 and H2 Tags
Try to apply variations to your keywords and not use exact match ones. Google appreciates variations and you can avoid keyword stuffing in many cases.
Take Advantage of Internal Linking
Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source).
Use descriptive keywords in anchor text that give a sense of the topic or keywords the source page is trying to target.
